Social Pattern Library

A collection of design patterns and principles for mitigating the presence and spread of online hate and harassment in social platforms.

The Amplification of Online Hate

The Escalating Spiral of Online Hate model illustrates how hate is amplified on social platforms through the feedback loop of a trigger initiating a response from users, which is then shared out to a wider audience of users who will then experience the trigger, which in turn causes the cycle to continue.


This spiral cycle has given us an underlying framework for each of the patterns in our library and has helped us visualize where the pattern might intervene within the cycle of amplification of hate and, through its implementation, help decrease the spread of hate and harassment.